APA (7th ed.) Citation

Babst, M., Roux, T., & Jager, J. d. Measuring the effectiveness of out-of-home advertising campaigns in South Africa. University of Johannesburg.

Chicago Style (17th ed.) Citation

Babst, Melanie, Thérèse Roux, and Johan de Jager. Measuring the Effectiveness of Out-of-home Advertising Campaigns in South Africa. University of Johannesburg.

MLA (9th ed.) Citation

Babst, Melanie, et al. Measuring the Effectiveness of Out-of-home Advertising Campaigns in South Africa. University of Johannesburg.