Measuring the effectiveness of out-of-home advertising campaigns in South Africa
Out-of-home advertisers demand measurable and reliable results to better determine and control the success both before and after the launch of an advertising campaign. The evaluation of outof- home media effectiveness as part of advertising campaigns remains a largely unexplored field of study, esp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1527 |
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