Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin

Baladin is the pioneer producer and emblem of the Italian craft beer. Its “morally controlled supply chain” represents a sustainable model, in which innovation and economic success are rooted in the business ethics’ founding values. Hops, the plant characterizing beer, is one of the symbolic factors...

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Main Author: Damiano Cortese
Format: Article
Language:Italian
Published: Dipartimento Culture e Società - Università di Palermo 2021-12-01
Series:Archivio Antropologico Mediterraneo
Subjects:
Online Access:https://journals.openedition.org/aam/4799
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author Damiano Cortese
author_facet Damiano Cortese
author_sort Damiano Cortese
collection DOAJ
description Baladin is the pioneer producer and emblem of the Italian craft beer. Its “morally controlled supply chain” represents a sustainable model, in which innovation and economic success are rooted in the business ethics’ founding values. Hops, the plant characterizing beer, is one of the symbolic factors of corporate responsible choices with a positive and widespread impact: even in a market with a decreasing value its cultivation is the evidence of a strenuous position that guarantees a constant success. The business management perspective is aimed at bringing out replicable elements of a business that is emblematic from an environmental, economic, and social point of view.
format Article
id doaj-art-37e93a066ada4755955e124a668b27b9
institution Kabale University
issn 2038-3215
language Italian
publishDate 2021-12-01
publisher Dipartimento Culture e Società - Università di Palermo
record_format Article
series Archivio Antropologico Mediterraneo
spelling doaj-art-37e93a066ada4755955e124a668b27b92025-01-30T14:21:04ZitaDipartimento Culture e Società - Università di PalermoArchivio Antropologico Mediterraneo2038-32152021-12-01242310.4000/aam.4799Luppolo e “moral imagination” nella filiera moralmente controllata di BaladinDamiano CorteseBaladin is the pioneer producer and emblem of the Italian craft beer. Its “morally controlled supply chain” represents a sustainable model, in which innovation and economic success are rooted in the business ethics’ founding values. Hops, the plant characterizing beer, is one of the symbolic factors of corporate responsible choices with a positive and widespread impact: even in a market with a decreasing value its cultivation is the evidence of a strenuous position that guarantees a constant success. The business management perspective is aimed at bringing out replicable elements of a business that is emblematic from an environmental, economic, and social point of view.https://journals.openedition.org/aam/4799hops; craft beer; supply chain; business ethics; sustainability
spellingShingle Damiano Cortese
Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin
Archivio Antropologico Mediterraneo
hops; craft beer; supply chain; business ethics; sustainability
title Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin
title_full Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin
title_fullStr Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin
title_full_unstemmed Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin
title_short Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin
title_sort luppolo e moral imagination nella filiera moralmente controllata di baladin
topic hops; craft beer; supply chain; business ethics; sustainability
url https://journals.openedition.org/aam/4799
work_keys_str_mv AT damianocortese luppoloemoralimaginationnellafilieramoralmentecontrollatadibaladin