Luppolo e “moral imagination” nella filiera moralmente controllata di Baladin
Baladin is the pioneer producer and emblem of the Italian craft beer. Its “morally controlled supply chain” represents a sustainable model, in which innovation and economic success are rooted in the business ethics’ founding values. Hops, the plant characterizing beer, is one of the symbolic factors...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Italian |
| Published: |
Dipartimento Culture e Società - Università di Palermo
2021-12-01
|
| Series: | Archivio Antropologico Mediterraneo |
| Subjects: | |
| Online Access: | https://journals.openedition.org/aam/4799 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Baladin is the pioneer producer and emblem of the Italian craft beer. Its “morally controlled supply chain” represents a sustainable model, in which innovation and economic success are rooted in the business ethics’ founding values. Hops, the plant characterizing beer, is one of the symbolic factors of corporate responsible choices with a positive and widespread impact: even in a market with a decreasing value its cultivation is the evidence of a strenuous position that guarantees a constant success. The business management perspective is aimed at bringing out replicable elements of a business that is emblematic from an environmental, economic, and social point of view. |
|---|---|
| ISSN: | 2038-3215 |