Text mining social media for competitive analysis

Social media are utilised widely. Companies increasingly use social media to communicate and interact with customers. Much information is thereby generated and is available to everybody, including competitors. Firms need to analyse what their customers say and interact with them. Using text mini...

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Bibliographic Details
Main Authors: Germán Gémar, José Antonio Jiménez-Quintero
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2015-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/761/1268
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