Product Competitive Analysis Model Based on Consumer Preference Satisfaction Similarity: Case Study of Smartphone UGC

Product Competitive Analysis Model Based on Consumer Preference Satisfaction Similarity: Case Study of Smartphone UGC

Accurately identifying key competitors across multiple product lines is essential for enhancing the flexibility and competitiveness of product strategies. This study introduces a novel data-driven model for competitive analysis termed the Product Competition Analysis Model based on Consumer Preferen...

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Bibliographic Details
Main Authors: Yu Wang, Jiacong Wu, Xu Ye, Yue Wu
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Systems
Subjects:
product competitive analysis
consumer satisfaction
product competitive relationship network
social network analysis
user-generated content
Online Access:https://www.mdpi.com/2079-8954/13/1/38
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