An investigation on effects of perceived value on brand popularity and brand loyalty: A B2B case study
This research evaluates the effect of perceived value on brand popularity and brand loyalty for some organizations in business-to-business (B2B) domain under the effect of risk and e-service quality. The practical relationships among six different kinds of risks including performance, social, financ...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-03-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_20.pdf |
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