Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social media
IntroductionThis study seeks to develop and validate a scale for assessing Impression Management Efficacy (IME) in the context of Chinese youth’s self-presentation behaviors on social media. It aims to provide a comprehensive evaluation of their ability and self-efficacy in managing impressions with...
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1494083/full |
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| author | Yixuan Liu Ke Lei |
| author_facet | Yixuan Liu Ke Lei |
| author_sort | Yixuan Liu |
| collection | DOAJ |
| description | IntroductionThis study seeks to develop and validate a scale for assessing Impression Management Efficacy (IME) in the context of Chinese youth’s self-presentation behaviors on social media. It aims to provide a comprehensive evaluation of their ability and self-efficacy in managing impressions within social media environments.MethodsFor this study, 18 young individuals were selected to participate in in-depth interviews. The specific dimensions of IME were identified through the application of grounded theory categorization. Subsequently, specific measurement questions were formulated by referencing the impression management scale, the social self-efficacy scale, and insights from empirical interviews, leading to the preliminary compilation of the questionnaire. A total of 920 questionnaires were then distributed for a centralized investigation. The collected data underwent repeated testing to refine and finalize the questionnaire.ResultsThis study explores the relationship between self-presentation and IME in social media contexts. Through multiple tests and empirical data analysis, IME was delineated into five distinct dimensions: identity management strategy, self-impression management strategy, communication expression efficacy, protection strategy efficacy, and self-presentation efficacy, collectively encompassing 25 measurement items. The study is inherently exploratory in nature.DiscussionThe concept of IME among young people is distinct yet related to traditional notions of impression management and social self-efficacy. While impression management primarily focuses on external behaviors, social self-efficacy assesses one’s perceived social abilities. Both concepts, along with their measurement methods, tend to be relatively singular in focus. IME, however, is closely intertwined with these concepts but possesses a unique conceptual depth and theoretical significance, setting it apart as a multifaceted and nuanced construct. |
| format | Article |
| id | doaj-art-35c968aa7572449bb39f84f99d7c0e3f |
| institution | Kabale University |
| issn | 1664-1078 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
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| series | Frontiers in Psychology |
| spelling | doaj-art-35c968aa7572449bb39f84f99d7c0e3f2025-01-30T13:06:47ZengFrontiers Media S.A.Frontiers in Psychology1664-10782025-01-011610.3389/fpsyg.2025.14940831494083Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social mediaYixuan Liu0Ke Lei1School of Tourism and Media, Chongqing Jiaotong University, Chongqing, ChinaSchool of Business Administration, Southwestern University of Finance and Economics, Chengdu, ChinaIntroductionThis study seeks to develop and validate a scale for assessing Impression Management Efficacy (IME) in the context of Chinese youth’s self-presentation behaviors on social media. It aims to provide a comprehensive evaluation of their ability and self-efficacy in managing impressions within social media environments.MethodsFor this study, 18 young individuals were selected to participate in in-depth interviews. The specific dimensions of IME were identified through the application of grounded theory categorization. Subsequently, specific measurement questions were formulated by referencing the impression management scale, the social self-efficacy scale, and insights from empirical interviews, leading to the preliminary compilation of the questionnaire. A total of 920 questionnaires were then distributed for a centralized investigation. The collected data underwent repeated testing to refine and finalize the questionnaire.ResultsThis study explores the relationship between self-presentation and IME in social media contexts. Through multiple tests and empirical data analysis, IME was delineated into five distinct dimensions: identity management strategy, self-impression management strategy, communication expression efficacy, protection strategy efficacy, and self-presentation efficacy, collectively encompassing 25 measurement items. The study is inherently exploratory in nature.DiscussionThe concept of IME among young people is distinct yet related to traditional notions of impression management and social self-efficacy. While impression management primarily focuses on external behaviors, social self-efficacy assesses one’s perceived social abilities. Both concepts, along with their measurement methods, tend to be relatively singular in focus. IME, however, is closely intertwined with these concepts but possesses a unique conceptual depth and theoretical significance, setting it apart as a multifaceted and nuanced construct.https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1494083/fullsocial mediaself-presentationimpression management efficacyscale developmentyouth group |
| spellingShingle | Yixuan Liu Ke Lei Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social media Frontiers in Psychology social media self-presentation impression management efficacy scale development youth group |
| title | Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social media |
| title_full | Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social media |
| title_fullStr | Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social media |
| title_full_unstemmed | Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social media |
| title_short | Development and validity test of impression management efficacy scale based on self-presentation behavior of Chinese youth on social media |
| title_sort | development and validity test of impression management efficacy scale based on self presentation behavior of chinese youth on social media |
| topic | social media self-presentation impression management efficacy scale development youth group |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1494083/full |
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