Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image Technology

With the continuous development of the social economy, more and more attention has been paid to traditional cultures, such as Chinese-style clothing, decoration, and furniture, and the publicity of traditional culture is also diverse. However, it should be noted that the rise of short videos has pro...

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Main Authors: Xiaoyue Guo, Jingjing Feng
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Advances in Multimedia
Online Access:http://dx.doi.org/10.1155/2021/6335966
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author Xiaoyue Guo
Jingjing Feng
author_facet Xiaoyue Guo
Jingjing Feng
author_sort Xiaoyue Guo
collection DOAJ
description With the continuous development of the social economy, more and more attention has been paid to traditional cultures, such as Chinese-style clothing, decoration, and furniture, and the publicity of traditional culture is also diverse. However, it should be noted that the rise of short videos has promoted the diversification of traditional culture publicity methods. In this paper, data mining technology and digital technology are introduced. By sorting out the content, publicity strategy, and emphasis of traditional culture, and through correlation analysis, the audience of traditional culture has been wider, and the content has been transmitted more, aiming to make more Chinese people love traditional culture and promote traditional culture. The simulation results show that data mining and digital technology are effective and can effectively promote the propaganda of short videos of traditional culture.
format Article
id doaj-art-359b25ea87fb49b0a2a5695c2e68b8cb
institution Kabale University
issn 1687-5699
language English
publishDate 2021-01-01
publisher Wiley
record_format Article
series Advances in Multimedia
spelling doaj-art-359b25ea87fb49b0a2a5695c2e68b8cb2025-02-03T05:43:34ZengWileyAdvances in Multimedia1687-56992021-01-01202110.1155/2021/6335966Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image TechnologyXiaoyue Guo0Jingjing Feng1Qiyue Media CollegePersonnel OfficeWith the continuous development of the social economy, more and more attention has been paid to traditional cultures, such as Chinese-style clothing, decoration, and furniture, and the publicity of traditional culture is also diverse. However, it should be noted that the rise of short videos has promoted the diversification of traditional culture publicity methods. In this paper, data mining technology and digital technology are introduced. By sorting out the content, publicity strategy, and emphasis of traditional culture, and through correlation analysis, the audience of traditional culture has been wider, and the content has been transmitted more, aiming to make more Chinese people love traditional culture and promote traditional culture. The simulation results show that data mining and digital technology are effective and can effectively promote the propaganda of short videos of traditional culture.http://dx.doi.org/10.1155/2021/6335966
spellingShingle Xiaoyue Guo
Jingjing Feng
Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image Technology
Advances in Multimedia
title Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image Technology
title_full Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image Technology
title_fullStr Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image Technology
title_full_unstemmed Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image Technology
title_short Traditional Cultural Short Video Publicity System Based on Data Mining and Digital Image Technology
title_sort traditional cultural short video publicity system based on data mining and digital image technology
url http://dx.doi.org/10.1155/2021/6335966
work_keys_str_mv AT xiaoyueguo traditionalculturalshortvideopublicitysystembasedondatamininganddigitalimagetechnology
AT jingjingfeng traditionalculturalshortvideopublicitysystembasedondatamininganddigitalimagetechnology