Effectiveness of Centrality Measures for Competitive Influence Diffusion in Social Networks

Effectiveness of Centrality Measures for Competitive Influence Diffusion in Social Networks

This paper investigates the effectiveness of centrality measures for the influence maximization problem in competitive social networks (SNs). We consider a framework, which we call “I-Game” (Influence Game), to conceptualize the adoption of competing products as a strategic game. Firms, as players,...

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Bibliographic Details
Main Authors: Fairouz Medjahed, Elisenda Molina, Juan Tejada
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Mathematics
Subjects:
social network
word of mouth marketing
competitive influence diffusion
strategic game
centrality measures
Online Access:https://www.mdpi.com/2227-7390/13/2/292
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