Effectiveness of Centrality Measures for Competitive Influence Diffusion in Social Networks
This paper investigates the effectiveness of centrality measures for the influence maximization problem in competitive social networks (SNs). We consider a framework, which we call “I-Game” (Influence Game), to conceptualize the adoption of competing products as a strategic game. Firms, as players,...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
|
| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/13/2/292 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|