Factors influencing real-money purchases of virtual goods in first person shooter games

This study investigates the influence of key factors, including social interaction, skills, challenges, achievements, and focused attention, on gamers’ purchase intention of virtual goods in Counter-Strike 2. It examines how achieving “flow” impacts purchase intention, with continuous usage intentio...

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Bibliographic Details
Main Authors: Nguyễn Hoàng Phú, Mã Văn Khôi, Nguyễn Trọng An, Nguyễn Huỳnh Cẩm Tú
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2025-03-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
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Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3940
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