Identifying the Components and Touchpoints of Promotional Advertising from the Perspectives of Social Marketing in Organ Donation

Background. The shortage of organ donations in in IRAN is a significant challenge that can be addressed through effective communication interactions. The dimensions of social marketing can positively impact people's behavior about organ donation. This study aimed to identify the effective compo...

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Bibliographic Details
Main Authors: Majid Esmaeili, Hossein Budaghi Khajeh Noubar, Hossein Gharebeiglou, Ali Shahinpour
Format: Article
Language:fas
Published: Tabriz University of Medical Sciences 2025-03-01
Series:Taṣvīr-i salāmat
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Online Access:https://doh.tbzmed.ac.ir/PDF/doh-16-79.pdf
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