Foreign Language Use in German and Turkish Magazine Advertisements: A Comparative Analysis
Advertisements today are influenced negatively by the use of foreign language as a persuasive tool. This is driven by globalization and the expansion of international brands and multinational advertising agencies. Advertisers frequently use foreign languages to attract attention and to evoke associa...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Istanbul University Press
2022-06-01
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| Series: | Studien zur Deutschen Sprache und Literatur |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/CC5E7E91BBB24698AB01250A89E14830 |
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