Consumer Perceptions of Cultural Sustainability in Neo-Chinese Furniture: A Text Mining Analysis of Online Reviews from JD and Tmall

Consumer Perceptions of Cultural Sustainability in Neo-Chinese Furniture: A Text Mining Analysis of Online Reviews from JD and Tmall

This study investigates how consumers perceive the cultural sustainability of Neo-Chinese furniture through the lens of online reviews on two major e-commerce platforms in China: JD.com and Tmall. Employing a mixed-methods approach combining Word2Vec modeling, qualitative content analysis, and a cul...

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Bibliographic Details
Main Authors: Yiming Chen, Yongmei Chen, Xinyou Liu
Format: Article
Language:English
Published: North Carolina State University 2025-07-01
Series:BioResources
Subjects:
neo-chinese furniture
consumer perception
cultural cognition
e-commerce platforms
qualitative content analysis
craftsmanship
cultural heritage
digital marketing
Online Access:https://ojs.bioresources.com/index.php/BRJ/article/view/24841
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