Building Purchase Intention By Understanding Interaction, Intimacy, Attitude and Intention to Play Shopee Games
Background: The discourse on gamification continues to be relevant in contemporary times. This concept has rapidly emerged as an innovative trend within the marketing domain. Business practitioners increasingly view the application of gamification as a novel tool or approach to assess their market p...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-11-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/55348 |
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