Analysis of the role of packaging design on brand identity with a case study of Sukabumi souvenirs “MOCHI” lampion

Indonesia has a very diverse cultural diversity, customs, dances, languages, folk songs, special foods, and so on. Among these variations, one of the interesting cultures is the diversity of traditional foods from various ethnic groups in Indonesia. All regional tribes in Indonesia have their own ch...

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Bibliographic Details
Main Authors: Pratama S Mohammad Iqbal Faiz, Nugraha Rifky, Istianah Raray
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:BIO Web of Conferences
Online Access:https://www.bio-conferences.org/articles/bioconf/pdf/2024/67/bioconf_icobeaf2024_04024.pdf
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