Blockchain Implications for Marketing; A Review and an Empirical Analysis
Blockchain technology was initially implemented for cryptocurrencies in 2009, but it caught the undivided attention of multiple industries such as finance, supply chain management, healthcare, and governments. This research was set out to investigate and evaluate six benefits of blockchain for marke...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2022-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_87843_16a3db4f5a663f541d0ffbeaa4270591.pdf |
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