The Influence of Social Media Marketing, Access to Money, Perceived Behavioral Control, Price Perception, and Product Perception on Property Purchase Intention in Jabodetabek

The Influence of Social Media Marketing, Access to Money, Perceived Behavioral Control, Price Perception, and Product Perception on Property Purchase Intention in Jabodetabek

This study aims to examine the factors influencing property purchase intention among consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia’s largest property market. The research integrates the Theory of Planned Behavior (TPB) with external variables such as ac...

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Bibliographic Details
Main Authors: Naufal Afiqusholih Aprinuryanto, Rizal Edy Halim
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Property Purchase Intentions, Financial Access, Behavioral Control, Physical Quality, Price Perception, Social Media Marketing Activities
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7339
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https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7339

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