UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS

UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS

This study explores the effectiveness of video marketing strategies used by resorts in Laiya, Batangas, focusing on enhancing brand recognition and customer conversion. It aims to determine the significant differences between factors influencing video marketing effectiveness and respondent profiles...

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Bibliographic Details
Main Author: Charmaine P. Galano
Format: Article
Language:English
Published: Zibeline International 2024-10-01
Series:Acta Informatica Malaysia
Subjects:
video marketing
brand recognition
customer conversion
and visual engagement
Online Access:https://actainformaticamalaysia.com/archives/AIM/2aim2024/2aim2024-84-86.pdf
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