UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS
This study explores the effectiveness of video marketing strategies used by resorts in Laiya, Batangas, focusing on enhancing brand recognition and customer conversion. It aims to determine the significant differences between factors influencing video marketing effectiveness and respondent profiles...
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| Format: | Article |
| Language: | English |
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Zibeline International
2024-10-01
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| Series: | Acta Informatica Malaysia |
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| Online Access: | https://actainformaticamalaysia.com/archives/AIM/2aim2024/2aim2024-84-86.pdf |
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| _version_ | 1832539881819078656 |
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| author | Charmaine P. Galano |
| author_facet | Charmaine P. Galano |
| author_sort | Charmaine P. Galano |
| collection | DOAJ |
| description | This study explores the effectiveness of video marketing strategies used by resorts in Laiya, Batangas, focusing on enhancing brand recognition and customer conversion. It aims to determine the significant differences between factors influencing video marketing effectiveness and respondent profiles while exploring correlations between these factors and key success indicators of marketing campaigns. Various aspects influencing effectiveness, including social media platforms, video testimonials, influencer collaborations, and personalized videos, were analyzed through surveys and interviews. The study used a descriptive research design with a survey questionnaire. Data were gathered from 50 resort employees in San Juan, Batangas. Percentages, weighted mean, and correlation were the statistical treatments applied. Findings reveal perceptions and utilization patterns among respondents based on demographic characteristics and offer insights into audience preferences. Moreover, statistical analysis highlights critical relationships between effectiveness factors and success indicators, informing actionable recommendations for optimizing video marketing strategies. Finally, this research advises marketers and resort owners about leveraging visual engagement to strengthen brand visibility and customer engagement, fostering business growth in Laiya, Batangas. |
| format | Article |
| id | doaj-art-3068e064a56f44f0b8ad298e09537cfc |
| institution | Kabale University |
| issn | 2521-0874 2521-0505 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Zibeline International |
| record_format | Article |
| series | Acta Informatica Malaysia |
| spelling | doaj-art-3068e064a56f44f0b8ad298e09537cfc2025-02-05T07:34:24ZengZibeline InternationalActa Informatica Malaysia2521-08742521-05052024-10-0182848610.26480/aim.02.2024.84.86UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGASCharmaine P. Galano0San Pablo Colleges, San Pablo City, Philippines This study explores the effectiveness of video marketing strategies used by resorts in Laiya, Batangas, focusing on enhancing brand recognition and customer conversion. It aims to determine the significant differences between factors influencing video marketing effectiveness and respondent profiles while exploring correlations between these factors and key success indicators of marketing campaigns. Various aspects influencing effectiveness, including social media platforms, video testimonials, influencer collaborations, and personalized videos, were analyzed through surveys and interviews. The study used a descriptive research design with a survey questionnaire. Data were gathered from 50 resort employees in San Juan, Batangas. Percentages, weighted mean, and correlation were the statistical treatments applied. Findings reveal perceptions and utilization patterns among respondents based on demographic characteristics and offer insights into audience preferences. Moreover, statistical analysis highlights critical relationships between effectiveness factors and success indicators, informing actionable recommendations for optimizing video marketing strategies. Finally, this research advises marketers and resort owners about leveraging visual engagement to strengthen brand visibility and customer engagement, fostering business growth in Laiya, Batangas.https://actainformaticamalaysia.com/archives/AIM/2aim2024/2aim2024-84-86.pdfvideo marketingbrand recognitioncustomer conversionand visual engagement |
| spellingShingle | Charmaine P. Galano UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS Acta Informatica Malaysia video marketing brand recognition customer conversion and visual engagement |
| title | UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS |
| title_full | UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS |
| title_fullStr | UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS |
| title_full_unstemmed | UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS |
| title_short | UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS |
| title_sort | unleashing the power of visual engagement analysis of video marketing strategies used by resorts in laiya batangas |
| topic | video marketing brand recognition customer conversion and visual engagement |
| url | https://actainformaticamalaysia.com/archives/AIM/2aim2024/2aim2024-84-86.pdf |
| work_keys_str_mv | AT charmainepgalano unleashingthepowerofvisualengagementanalysisofvideomarketingstrategiesusedbyresortsinlaiyabatangas |