The Influence of the Brand on the Purchasing Behavior of Agricultural Machinery
The influence of the brand in the purchasing process of agricultural machinery plays an essential role in the decisions made by farmers and agricultural companies. In an increasingly competitive market, established brands stand out through their reputation, technological innovation, product quality,...
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2024-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://eia.feaa.ugal.ro/images/eia/2024_3/Balan.pdf |
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