An Investigation of The Dominant Themes In Online Political Leadership Campaigns: A Case Study Of The OBIdient Campaign Discourse on X

Background: The persuasive function of language is perhaps most evident in political campaigns. The Nigerian political context is expected to reflect a robust adaptation of persuasion. Therefore, the OBIdient movement, a new phenomenon in the Nigerian political space, would offer an engaging framew...

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Bibliographic Details
Main Authors: Lily Chimuanya, Chika Tagbo, Samuel Owoeye
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2025-06-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/780
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