The Effect of Electronic Services Quality on Trust-Building in Online Customers of Tehran’s Brokerage Firms
In today's world, with the growth of electronic commerce, customer’s trust has become very important. Electronic services provide a unique opportunity for businesses to present new models of value creation to customers. The quality of electronic services has a considerable effect on customers’...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2012-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_25001_20ed2bb1d1d7c2140b4e023c4b391e58.pdf |
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