Understanding the role of university commitment, socioeconomic background, and brand trust in shaping brand loyalty in Islamic higher education in Indonesia

Understanding the role of university commitment, socioeconomic background, and brand trust in shaping brand loyalty in Islamic higher education in Indonesia

In the increasingly competitive higher education market, Islamic higher education (IHE) institutions face growing pressure to attract and retain students. Brand loyalty, as a cost-effective competitive advantage, is crucial for IHEs to thrive in this landscape. This study investigates the impact of...

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Bibliographic Details
Main Authors: Ahmad Juhaidi, Abdullah M. Al-Ansi, Analisa Fitria, Noor Hidayati, Huriyah
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Sustainable Futures
Subjects:
Brand loyalty
Brand trust
Gender
Institutional commitment
Socioeconomic background
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825004770
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