Features of consumer perception of product innovations
The article examines the phenomenon of consumer perception of product innovations in order to identify features determined by modern market conditions. The purpose of the study is achieved by analysing the specifics of customer perception of: the degree of product innovativeness; pr...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2024-08-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/5405 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|