Do Gen Y and Gen Z differ in their purchase intention towards recycled products? A moderation study
This research aims to understand the predictors of recycled product purchase intention among Indian consumers and integrate the Norm Activation Model (NAM) with moral identity dimensions, internalization, and symbolization. The study also explored the variations in Gen Y and Gen Z’s relationship wit...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2534852 |
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