Do Gen Y and Gen Z differ in their purchase intention towards recycled products? A moderation study

Do Gen Y and Gen Z differ in their purchase intention towards recycled products? A moderation study

This research aims to understand the predictors of recycled product purchase intention among Indian consumers and integrate the Norm Activation Model (NAM) with moral identity dimensions, internalization, and symbolization. The study also explored the variations in Gen Y and Gen Z’s relationship wit...

Full description

Saved in:
Bibliographic Details
Main Authors: Rinki Verma, Jan Dvorsky, Alok Tewari, Avinash K. Shrivastava, Manoj Kumar, Monika Singh, Taimur Sharif
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Personal norm
Ascription of responsibility
moral identity internalization
moral identity symbolization
recycled product
purchase intention
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2534852
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2025.2534852

Similar Items