Entrepreneurial Traits and Innovation as Predictors of Business Performance: A Study of Women-Owned Microenterprises in Rural Agam Regency
This study examines how entrepreneurial traits—risk-taking and need for achievement—influence the performance of rural women-owned microenterprises in Indonesia, with innovation as a mediating variable. Grounded in trait theory and McClelland’s Theory of Needs, it integrates psychological and behavi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Management Institute, Faculty of Economics, Universitas Andalas
2025-07-01
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| Series: | AMAR (Andalas Management Review) |
| Subjects: | |
| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/218 |
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