The role of territory branding in university development of international relations
The key theme of the article is the possibility of higher school promotion and developmentof its international relations through the image of the territory where it is located. The authors describe new media in the Internet as the main channel of communication with foreign target audiences for invol...
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Main Authors: | Viktoriya A. Pulkina, Georgy V. Korshunov |
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Format: | Article |
Language: | English |
Published: |
Moscow Polytechnic University
2022-05-01
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Series: | Высшее образование в России |
Subjects: | |
Online Access: | https://vovr.elpub.ru/jour/article/view/3558 |
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