The role of territory branding in university development of international relations

The key theme of the article is the possibility of higher school promotion and developmentof its international relations through the image of the territory where it is located. The authors describe new media in the Internet as the main channel of communication with foreign target audiences for invol...

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Bibliographic Details
Main Authors: Viktoriya A. Pulkina, Georgy V. Korshunov
Format: Article
Language:English
Published: Moscow Polytechnic University 2022-05-01
Series:Высшее образование в России
Subjects:
Online Access:https://vovr.elpub.ru/jour/article/view/3558
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