The role of territory branding in university development of international relations
The key theme of the article is the possibility of higher school promotion and developmentof its international relations through the image of the territory where it is located. The authors describe new media in the Internet as the main channel of communication with foreign target audiences for invol...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2022-05-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/3558 |
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| _version_ | 1832574720641335296 |
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| author | Viktoriya A. Pulkina Georgy V. Korshunov |
| author_facet | Viktoriya A. Pulkina Georgy V. Korshunov |
| author_sort | Viktoriya A. Pulkina |
| collection | DOAJ |
| description | The key theme of the article is the possibility of higher school promotion and developmentof its international relations through the image of the territory where it is located. The authors describe new media in the Internet as the main channel of communication with foreign target audiences for involvement of useful migrants – students, scientists, teachers, the partner companies to Ukhta. That strategy can contribute much to formation of the attractive image of the city. |
| format | Article |
| id | doaj-art-2e32e8a3ea17475ea8962e391cd08190 |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2022-05-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-2e32e8a3ea17475ea8962e391cd081902025-02-01T13:14:20ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592022-05-010581862035The role of territory branding in university development of international relationsViktoriya A. Pulkina0Georgy V. Korshunov1Ukhta State Technical UniversityUkhta State Technical UniversityThe key theme of the article is the possibility of higher school promotion and developmentof its international relations through the image of the territory where it is located. The authors describe new media in the Internet as the main channel of communication with foreign target audiences for involvement of useful migrants – students, scientists, teachers, the partner companies to Ukhta. That strategy can contribute much to formation of the attractive image of the city.https://vovr.elpub.ru/jour/article/view/3558геобрендингбрендинг территорийтерриториальный маркетингимиджновые медиасреда web 2.0инвестициитерриториальное образованиеgeo brandingterritory brandingterritory marketingterritory imagenew mediaweb 2.0 |
| spellingShingle | Viktoriya A. Pulkina Georgy V. Korshunov The role of territory branding in university development of international relations Высшее образование в России геобрендинг брендинг территорий территориальный маркетинг имидж новые медиа среда web 2.0 инвестиции территориальное образование geo branding territory branding territory marketing territory image new media web 2.0 |
| title | The role of territory branding in university development of international relations |
| title_full | The role of territory branding in university development of international relations |
| title_fullStr | The role of territory branding in university development of international relations |
| title_full_unstemmed | The role of territory branding in university development of international relations |
| title_short | The role of territory branding in university development of international relations |
| title_sort | role of territory branding in university development of international relations |
| topic | геобрендинг брендинг территорий территориальный маркетинг имидж новые медиа среда web 2.0 инвестиции территориальное образование geo branding territory branding territory marketing territory image new media web 2.0 |
| url | https://vovr.elpub.ru/jour/article/view/3558 |
| work_keys_str_mv | AT viktoriyaapulkina theroleofterritorybrandinginuniversitydevelopmentofinternationalrelations AT georgyvkorshunov theroleofterritorybrandinginuniversitydevelopmentofinternationalrelations AT viktoriyaapulkina roleofterritorybrandinginuniversitydevelopmentofinternationalrelations AT georgyvkorshunov roleofterritorybrandinginuniversitydevelopmentofinternationalrelations |