Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
Various management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1085/pdf_108 |
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| Summary: | Various management models have been proposed for intangible
business assets in this new digital era. However, these models do not
consider the relationships between intangible assets in business
management, or their effect. This work has two main objectives: first,
to show the effect of intangi-ble assets as expressed in digital media
related to energy brands; second, to demonstrate the rela-tionships
between the emotions, experiences and attitudes of the audiences. To
do so, a novel model of intangibles is proposed and applied to the
energy sector using IBEX 35 data. In this sce-nario, we determine that
users’ experiences extracted from digital environments have significant
relationships with one of the most important intangibles in the energy
business, namely emotion. |
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| ISSN: | 2182-8466 |