EU vs Local Market Orientation: Western Balkan Entrepreneur's Challenge
Objective: The main objective of the article is to analyse the relationship between entrepreneurs’ profiles and their market orientation, i.e. to compare two groups of entrepreneurs – opportunity entrepreneurs and necessity entrepreneurs – to identify which group is international-ex...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2019-11-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/eber/article/view/572 |
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