The Role of Hedonic Motivation in Influencing TikTok Use and How It Relates to Generation Z Characteristics
Conclusion: The study sheds light on the significant roles of curiosity, joy, and immersion in influencing users’ intention to use TikTok while also highlighting the limited influence of control as a motivating factor. How joy and curiosity may contribute to the intention to use TikTok in Gen Z are...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Advances in Human-Computer Interaction |
| Online Access: | http://dx.doi.org/10.1155/ahci/5971465 |
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