An exploratory analysis of the corporate identity of selected national government departments in South Africa

A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and which elements it should include. This article...

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Bibliographic Details
Main Authors: L Bezuidenhout L Bezuidenhout, CH van Heerden CH van Heerden
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1796
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