Giveaway. Per un’etnografia del dono nelle communities on line
This research is the result of an interest linked to social groups as targets of the digital market. The study presents the preliminary considerations of the analysis on contemporary online gift read in the light of the most recent studies of digital anthropology, in an attempt to place it in a cont...
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| Main Author: | |
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| Format: | Article |
| Language: | Italian |
| Published: |
Dipartimento Culture e Società - Università di Palermo
2019-06-01
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| Series: | Archivio Antropologico Mediterraneo |
| Subjects: | |
| Online Access: | https://journals.openedition.org/aam/1470 |
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| Summary: | This research is the result of an interest linked to social groups as targets of the digital market. The study presents the preliminary considerations of the analysis on contemporary online gift read in the light of the most recent studies of digital anthropology, in an attempt to place it in a context of reference and actors who practice it daily. The genesis of the research is connected to the growth of YouTube from a video platform to an extraordinary detonator of cultural phenomena demonstrated, since its inception in Italy in 2007, by the growing importance of social networking in the opening of new market niches almost contemporary to the new aggregative spaces represented by online communities. The latter are investigated not only through You Tube, but also through the reality of the Facebook groups "I'll give it to you if you come and get it" and similar, that seem to represent the future prospects of the gift on line. |
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| ISSN: | 2038-3215 |