Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia

As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of the world’s total population. Internet and social media have become an indispensable part of people’s daily lives worldwide. However, most previous research only focuses on social media marketing in other...

Full description

Saved in:
Bibliographic Details
Main Authors: Anshul Garg, Jeetesh Kumar
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2021-07-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1502
Tags: Add Tag
No Tags, Be the first to tag this record!