THE FORMATION AND DEVELOPMENT OF ORGANIZATION'S RELATIONSHIP WITH CONSUMERS IN THE CONTEXT OF MODERN CONDITIONS OF SOCIO-ECONOMIC ENVIRONMENT
The article analyzes modern trends in socio-economic development and their impact on theory and practice of marketing. The author characterizes modern tools of relationship management of the enterprise with customers and prospects of new marketing methods.
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| Main Author: | T. N. Zhukova |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Saint Petersburg Electrotechnical University
2017-04-01
|
| Series: | Дискурс |
| Subjects: | |
| Online Access: | https://discourse.elpub.ru/jour/article/view/103 |
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