The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru

Business competition due to a dynamic business environment that makes Padang restaurant businesses must have the ability to have a sustainable competitive advantage. This study aims to analyze the effect of innovation on sustainable competitive advantage through local wisdom as a mediating variable....

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Main Authors: Annisa Mardatiilah, Rosmayani Rosmayani
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-12-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/2586
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author Annisa Mardatiilah
Rosmayani Rosmayani
author_facet Annisa Mardatiilah
Rosmayani Rosmayani
author_sort Annisa Mardatiilah
collection DOAJ
description Business competition due to a dynamic business environment that makes Padang restaurant businesses must have the ability to have a sustainable competitive advantage. This study aims to analyze the effect of innovation on sustainable competitive advantage through local wisdom as a mediating variable. A quantitative explanatory approach was used in this study with 100 respondents. It uses the accidental sampling technique of the Padang restaurant business in Pekanbaru. The analytical tool used is PLS, with research showing that innovation affects competitive advantage through local wisdom as a mediating variable. Local wisdom as a mediating variable shows the novelty of this research as a form of cultural integration to achieve sustainable competitive advantage. The unique value contained in the product is a symbol of a strong identity so that it can appear different from competitors. The value of the authenticity and uniqueness of Padang food as a culinary and cultural heritage passed down from generation to generation is different from competitors. So, every innovation made by Padang restaurants in Pekanbaru based on the values of local wisdom will increase sustainable competitive advantage.
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institution Kabale University
issn 2477-8524
2502-8103
language English
publishDate 2023-12-01
publisher Indonesian Institute for Counseling, Education and Therapy (IICET)
record_format Article
series JPPI (Jurnal Penelitian Pendidikan Indonesia)
spelling doaj-art-2ab902d27b37411091e006dc950e680c2025-01-27T12:24:50ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032023-12-019450651610.29210/0202325861772The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in PekanbaruAnnisa Mardatiilah0Rosmayani Rosmayani1Universitas Islam RiauUniversitas Islam RiauBusiness competition due to a dynamic business environment that makes Padang restaurant businesses must have the ability to have a sustainable competitive advantage. This study aims to analyze the effect of innovation on sustainable competitive advantage through local wisdom as a mediating variable. A quantitative explanatory approach was used in this study with 100 respondents. It uses the accidental sampling technique of the Padang restaurant business in Pekanbaru. The analytical tool used is PLS, with research showing that innovation affects competitive advantage through local wisdom as a mediating variable. Local wisdom as a mediating variable shows the novelty of this research as a form of cultural integration to achieve sustainable competitive advantage. The unique value contained in the product is a symbol of a strong identity so that it can appear different from competitors. The value of the authenticity and uniqueness of Padang food as a culinary and cultural heritage passed down from generation to generation is different from competitors. So, every innovation made by Padang restaurants in Pekanbaru based on the values of local wisdom will increase sustainable competitive advantage.https://jurnal.iicet.org/index.php/jppi/article/view/2586local wisdom, sustainability, enterprise cultural heritage, innovation
spellingShingle Annisa Mardatiilah
Rosmayani Rosmayani
The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru
JPPI (Jurnal Penelitian Pendidikan Indonesia)
local wisdom, sustainability, enterprise cultural heritage, innovation
title The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru
title_full The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru
title_fullStr The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru
title_full_unstemmed The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru
title_short The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru
title_sort effect of innovation on sustainable competitive advantage through local wisdom in padang restaurants in pekanbaru
topic local wisdom, sustainability, enterprise cultural heritage, innovation
url https://jurnal.iicet.org/index.php/jppi/article/view/2586
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