The effect of innovation on sustainable competitive advantage through local wisdom in Padang restaurants in Pekanbaru

Business competition due to a dynamic business environment that makes Padang restaurant businesses must have the ability to have a sustainable competitive advantage. This study aims to analyze the effect of innovation on sustainable competitive advantage through local wisdom as a mediating variable....

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Bibliographic Details
Main Authors: Annisa Mardatiilah, Rosmayani Rosmayani
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-12-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/2586
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