Interactive advertising as a new factor of influence on consumer behaviour of youth
The article is devoted to the analysis of interactive advertising as a relatively new factor influencing the consumer behaviour of Moscow youth. The empirical basis of the work are statistical and sociological research data, including the authors’ own research conducted using the methods of mass sur...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2024-10-01
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| Series: | Цифровая социология |
| Subjects: | |
| Online Access: | https://digitalsociology.guu.ru/jour/article/view/328 |
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