ENSURING COMPETITIVE ADVANTAGE THROUGH AGILE MARKETING
Recent events have taught us that change can occur with surprising speed. Those who had the ability to adapt to these changes continued to operate and succeed. The success of these companies was determined, among other things, by the speed of reaction to change. The rapid changes in the market imp...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2024-05-01
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| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/download/cks_2024_articles%252F5_CKS_2024_ECONOMIC_SCIENCES%252FCKS_2024_ECONOMIC_SCIENCES_011.pdf |
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