An overview of the analysis of e-commerce price wars based on game theory
In the field of e-commerce, price wars have become a common means for firms to compete for market share. This paper takes price wars in e-commerce platforms as a background, and reviews the game theories used in them, as well as the ways in which firms adjust and optimize their pricing strategies in...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/28/shsconf_dsm2024_02010.pdf |
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