An overview of the analysis of e-commerce price wars based on game theory

In the field of e-commerce, price wars have become a common means for firms to compete for market share. This paper takes price wars in e-commerce platforms as a background, and reviews the game theories used in them, as well as the ways in which firms adjust and optimize their pricing strategies in...

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Bibliographic Details
Main Author: Cheng Xuran
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/28/shsconf_dsm2024_02010.pdf
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