How user-generated content on social media platform can shape consumers’ purchase behavior? An empirical study from the theory of consumption values perspective
This study investigates the impact user-generated content (UGC) on consumer purchase behavior, employing the framework of consumption value theory. A conceptual model was proposed and tested to evaluate the effects of perceived value from UGC, attitude toward UGC, and UGC adoption on consumer purcha...
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2471528 |
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