Multimodal consumer choice prediction using EEG signals and eye tracking
Marketing plays a vital role in the success of a business, driving customer engagement, brand recognition, and revenue growth. Neuromarketing adds depth to this by employing insights into consumer behavior through brain activity and emotional responses to create more effective marketing strategies....
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-01-01
|
| Series: | Frontiers in Computational Neuroscience |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fncom.2024.1516440/full |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|