Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade System

The hypothesis of an emerging corporate-environmental food regime postulates that accumulation in the sector is based on the organization of quality audited supply chains governed by corporations. However, this reorganization of the food regime is being done on the basis of the appropriation of dema...

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Main Author: Juan Ignacio Staricco
Format: Article
Language:English
Published: Association Recherche & Régulation 2016-12-01
Series:Revue de la Régulation
Subjects:
Online Access:https://journals.openedition.org/regulation/12148
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author Juan Ignacio Staricco
author_facet Juan Ignacio Staricco
author_sort Juan Ignacio Staricco
collection DOAJ
description The hypothesis of an emerging corporate-environmental food regime postulates that accumulation in the sector is based on the organization of quality audited supply chains governed by corporations. However, this reorganization of the food regime is being done on the basis of the appropriation of demands for a more socially, economically and environmentally sustainable agri-food system. This article proposes to examine the certification-based Fairtrade initiative as an entry point to the discussion of the potentiality of a corporate-environmental food regime. To do so, a regulationist conceptual framework is put forward in order to analyze the case of Fairtrade wine produced in Argentina and consumed in the United Kingdom. The analysis is done in two parts: first, by describing the concrete ways in which the Fairtrade mode of regulation institutionalizes socioeconomic relations; second, by reconstructing the Fairtrade concept of control in order to account for the political dynamics and ideological elements that underlie this system. The analysis concludes that the Fairtrade mode of regulation offers a very limited scope for transformation due to the inherent limitations imposed by the central role that capital fractions are given in the system.
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spelling doaj-art-269345f93a0243ec97e76a3c8b34cbbb2025-01-30T14:26:54ZengAssociation Recherche & RégulationRevue de la Régulation1957-77962016-12-012010.4000/regulation.12148Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade SystemJuan Ignacio StariccoThe hypothesis of an emerging corporate-environmental food regime postulates that accumulation in the sector is based on the organization of quality audited supply chains governed by corporations. However, this reorganization of the food regime is being done on the basis of the appropriation of demands for a more socially, economically and environmentally sustainable agri-food system. This article proposes to examine the certification-based Fairtrade initiative as an entry point to the discussion of the potentiality of a corporate-environmental food regime. To do so, a regulationist conceptual framework is put forward in order to analyze the case of Fairtrade wine produced in Argentina and consumed in the United Kingdom. The analysis is done in two parts: first, by describing the concrete ways in which the Fairtrade mode of regulation institutionalizes socioeconomic relations; second, by reconstructing the Fairtrade concept of control in order to account for the political dynamics and ideological elements that underlie this system. The analysis concludes that the Fairtrade mode of regulation offers a very limited scope for transformation due to the inherent limitations imposed by the central role that capital fractions are given in the system.https://journals.openedition.org/regulation/12148Fair Trade; mode of regulation; concept of control; wine; Argentina
spellingShingle Juan Ignacio Staricco
Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade System
Revue de la Régulation
Fair Trade; mode of regulation; concept of control; wine; Argentina
title Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade System
title_full Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade System
title_fullStr Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade System
title_full_unstemmed Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade System
title_short Towards a Fair Agro-food Regime? A Regulationist Reading of the Fairtrade System
title_sort towards a fair agro food regime a regulationist reading of the fairtrade system
topic Fair Trade; mode of regulation; concept of control; wine; Argentina
url https://journals.openedition.org/regulation/12148
work_keys_str_mv AT juanignaciostaricco towardsafairagrofoodregimearegulationistreadingofthefairtradesystem