Hybrid genre in persuasive communication

This paper discusses the notion of hybridity as related to text genres. The study pinpoints a particular kind of hybrid genres referring to texts that mix and combine in their structure the features of two or more different genres but maintain their primary genre identity. This kind of genre mixing...

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Bibliographic Details
Main Authors: Valeria E. Chernyavskaya, Natalia E. Gorschkova
Format: Article
Language:English
Published: Immanuel Kant Baltic Federal University 2025-01-01
Series:Слово.ру: балтийский акцент
Subjects:
Online Access:https://journals.kantiana.ru/slovo/15817/82940/
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