Buy now, pray later? Demystifying unrestrained spending in the age of BNPL
Purpose – This research examines the relationship between intrinsic religiosity, financial literacy, intention to use BNPL, and their combined effect on the growing purchasing behavior of Jakarta’s youth. Design/methodology/approach – The study used a quantitative method with self-administered ques...
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Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Indonesia
2025-01-01
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Series: | Jurnal Siasat Bisnis |
Subjects: | |
Online Access: | https://journal.uii.ac.id/JSB/article/view/33269 |
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